What: Get from concept to customer in 6 weeks
Why: Inspiration, education and execution
Who: Developers with an idea and a day job (solo or in teams
of up to 3)
Limited to 6 teams, (First come first
serve - 4 spots still available)
Where: the 3rd place
When: 6 working
sessions. Tuesday evenings May 17 thru June 28, 2011 from 6:30 - 9pm
These will be working sessions with a mix of presentation
and discussion, featuring some guest speakers and exploration of valuable tools
and resources for gaining insight and saving time. The sessions will be focused
on customer discovery, drawing on the framework from Steve Blank’s book Four
Steps to the Epiphany. Over the course of 6 weeks, work with a cohort of other
startups to verify your problem, your product and your business model. By the
end of the sessions, decide to Iterate, Execute, or Exit.
What’s included:
- A copy of Steve Blank’s book The Four Steps to the Epiphany ($40 value)
- $100 Google Adwords credit for testing your
concept
- Snacks and beverages at each session
- Taking action on your idea (priceless!)
Price: $40 (for the book)
Registration limited to 6 teams. (First come first serve - 4 spots still available)
Interested? Contact zack.steven @ monkeyislandinc.com
Content Overview
May 17 – Introduction and Product Hypothesis
May 24 – Customer Hypothesis and Channel/Pricing
May 31 – Demand Creation and Market Type
June 7 – Competition and Problem Presentation
June 14 – Customer Understanding and Market Knowledge
June 21 - No session - get feedback from prospective customers
June 28 – Verification and Summary. Iterate or Exit
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